privacy policy
Effective Date: 02/06/2025
1. Introduction & Scope
Welcome to Morocco Trekker! We’re committed to protecting your privacy and being transparent about how we handle your personal information. This Privacy Policy applies to Morocco Trekker and governs how we collect, use, and protect personal data when you visit or use our services on www.moroccotrekker.com.
By using our website, you agree to the practices described in this policy. We’ve written this policy in plain language to make it easy to understand what information we collect and how we use it to provide you with the best possible travel experience in Morocco.
2. Information We Collect
Information You Provide Directly
When you interact with our website, you may choose to provide us with certain information, including:
- Contact Information: Your name, email address, phone number, and mailing address
- Payment Details: Credit card information, billing address, and other payment-related data (processed securely through third-party payment processors)
- Travel Preferences: Destination interests, travel dates, group size, dietary restrictions, and accessibility needs
- Account Information: Username, password, and profile information if you create an account
- Communications: Messages you send us through contact forms, emails, or chat features
- Reviews and Feedback: Comments, ratings, and testimonials you submit about our services
Information We Collect Automatically
When you visit our website, we automatically collect certain technical information:
- Device Information: Your device type, operating system, browser type and version, and screen resolution
- Usage Data: Pages visited, time spent on pages, click patterns, and how you navigate through our site
- Location Data: Your general location based on IP address (we don’t collect precise GPS location unless you specifically allow it)
- Network Information: Your IP address, internet service provider, and connection type
- Analytics Data: Information about how you found our website and interact with our content
3. How We Use Your Information
We use your personal information for several important purposes:
To Provide Our Services: We process your information to fulfill travel bookings, arrange accommodations, coordinate with local guides, and deliver the travel experiences you’ve requested.
To Personalize Your Experience: We use your preferences and browsing history to recommend destinations, customize content, and show you relevant travel options that match your interests.
To Process Payments: We securely handle payment information to complete your bookings and process refunds when necessary.
To Communicate With You: We send booking confirmations, travel updates, customer service responses, and important information about your trips. We may also send marketing emails if you’ve opted in.
To Improve Our Services: We analyze usage patterns and feedback to enhance our website functionality, develop new features, and improve our travel offerings.
To Meet Legal Requirements: We may process your information to comply with applicable laws, respond to legal requests, or protect our rights and the safety of our users.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience and gather insights about how our website is used.
Types of Cookies We Use
Necessary Cookies: These are essential for our website to function properly. They enable basic features like page navigation, access to secure areas, and remembering your login status.
Performance Cookies: These help us understand how visitors interact with our website by collecting anonymous information about page visits, traffic sources, and user behavior patterns.
Functionality Cookies: These remember your preferences and settings to provide a more personalized experience, such as your preferred language or currency.
Advertising Cookies: These track your browsing activity to show you relevant travel advertisements on our site and other websites you visit.
Managing Your Cookie Preferences
You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or receive notifications when cookies are being used. However, disabling certain cookies may limit your ability to use some features of our website.
You can also opt out of targeted advertising by visiting the Digital Advertising Alliance’s opt-out page or using browser extensions that block tracking cookies.
5. Third-Party Sharing
We work with trusted partners to provide you with comprehensive travel services. We may share your information with:
Booking Platforms: We partner with accommodation providers, airlines, and activity operators to fulfill your travel bookings. We share necessary information like your name, contact details, and booking preferences.
Analytics Providers: We use services like Google Analytics to understand website usage and improve our services. These providers receive anonymized or aggregated data about user behavior.
Advertising Partners: We work with advertising networks to show relevant travel ads. These partners may receive information about your browsing behavior and interests.
Payment Processors: We use secure third-party payment services to handle credit card transactions. These processors receive payment information necessary to complete your purchases.
Customer Service Tools: We use platforms for live chat, email management, and customer support that may have access to your communications with us.
We ensure all our partners maintain appropriate security standards and use your information only for the purposes we’ve authorized. We never sell your personal information to third parties for their own marketing purposes.
6. User Rights & Choices
You have important rights regarding your personal information:
Right to Access: You can request a copy of the personal information we hold about you, including details about how it’s being used.
Right to Correct: If any of your information is inaccurate or outdated, you can ask us to update or correct it.
Right to Delete: You can request that we delete your personal information, subject to certain legal and operational requirements.
Right to Restrict Processing: You can ask us to limit how we use your information in certain circumstances.
Right to Data Portability: You can request a copy of your data in a structured format that can be transferred to another service provider.
Right to Opt-Out: You can unsubscribe from marketing emails at any time using the unsubscribe link in our emails or by contacting us directly.
Right to Object: You can object to certain types of processing, particularly for marketing purposes or automated decision-making.
To exercise any of these rights, please contact us at info@moroccotrekker.com. We’ll respond to your request within 30 days and may need to verify your identity to protect your information.
7. Data Retention
We retain your personal information for different periods depending on the type of data and why we collected it:
Newsletter Subscriptions: We keep your email address until you unsubscribe or we determine you’re no longer engaged with our communications.
Booking Records: We retain booking and travel information for up to 7 years for accounting, tax, and legal compliance purposes.
Analytics Data: We typically retain website analytics data for 2-3 years to identify long-term trends and improve our services.
Customer Service Communications: We keep records of your inquiries and our responses for up to 3 years to provide consistent support.
Account Information: If you create an account, we retain your information until you request deletion or close your account.
We regularly review our data retention practices and securely delete information that’s no longer needed for legitimate business purposes.
8. Security Measures
We take the security of your personal information seriously and implement multiple layers of protection:
Technical Safeguards: Our website uses HTTPS encryption to protect data transmitted between your browser and our servers. We encrypt sensitive information like payment details and use secure databases with access controls.
Organizational Measures: We limit access to personal information to employees and contractors who need it for their work. Our team receives regular training on data protection and privacy best practices.
Regular Security Reviews: We conduct regular security assessments, monitor for vulnerabilities, and update our systems to address emerging threats.
Incident Response: We have procedures in place to quickly detect, investigate, and respond to any potential security breaches.
While we implement strong security measures, no system is completely secure. We encourage you to use strong passwords and keep your login credentials confidential.
9. International Transfers
Morocco Trekker operates internationally, and your information may be transferred to and processed in countries other than where you reside. When we transfer personal data outside your country, we ensure appropriate safeguards are in place:
Adequacy Decisions: We may transfer data to countries that have been recognized as providing adequate protection for personal data.
Standard Contractual Clauses: For transfers to other countries, we use European Commission-approved Standard Contractual Clauses or similar legal mechanisms to ensure your data remains protected.
Service Provider Agreements: Our international service providers are contractually required to maintain appropriate security standards and use your data only as we’ve authorized.
If you’re located in the European Economic Area, you have the right to obtain information about the safeguards we use for international transfers.
10. Children’s Privacy
Morocco Trekker does not knowingly collect personal information from children under 16 years of age without parental consent. Our services are designed for adults planning travel experiences.
If a parent or guardian becomes aware that their child has provided us with personal information without consent, please contact us immediately at info@moroccotrekker.com. We will promptly delete such information from our records.
For family bookings that include minors, we require an adult to provide the necessary information and consent on behalf of children in their care.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons.
When we make material changes to this policy, we’ll post the updated version on this page with a new effective date. We may also notify you through email or prominent website notices if the changes significantly affect how we handle your personal information.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after any changes indicates your acceptance of the updated policy.
12. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, we’re here to help.
Email: info@moroccotrekker.com
Mailing Address:
Morocco Trekker
[INSERT PHYSICAL ADDRESS]
[CITY, POSTAL CODE]
Morocco
We aim to respond to all privacy inquiries within 30 days. For urgent matters or data breach concerns, please clearly mark your communication as “Privacy – Urgent” in the subject line.
Thank you for trusting Morocco Trekker with your travel plans and personal information. We’re committed to maintaining that trust through transparent and responsible data practices.